About

DESIGNER & FOUNDER

Moji Salehi is the designer behind JOUJOU POP, a playful collection of acrylic jewellery with an abundance of personality. With a background in interior design, textile printing and ceramics, Moji created this fun and quirky collection as a direct expression of her passion for all things beautiful in Britain – and in particular, Sussex.

Moji says ” To date, my design portfolio has highlighted my attraction to geometric line and form, but for this collection I turned my attention to re-interpreting familiar subjects found within my surroundings, all through an eclectic eye. Whether people walking their dogs along Brighton beach with its vibrant arcades, seaside stalls and fairground rides, or the diverse and magical landscape of the South Downs with rolling hills, sweeping rivers and pretty villages, my source of inspiration is endless.”

Moji is also the designer and founder of Mojiana; a lifestyle brand she launched in 2013, originally from a collection of hand printed home decor in 2008 and gradually expanded to a luxury leather jewellery line followed by a decorative lighting collection in 2018. With a curious approach to design and a passion for exploring the boundaries of materials and techniques, Moji aspires to create new exciting jewellery and home accessory collections in ceramic, polymer clay and brass in 2019/20.